who We are..
Founded in 2017, PSI brings a level of sports science to the general public that has only been available to professional athletes.
For a decade we have been studying the human body, specifically in strength and conditioning, the training process and injury management. We have worked with numerous athletes in a multitude of sports and have consulted, treated and tested 1000s of patients and athletes.
We seek to deliver an elite level of service to everyday people, recreational sports people and professional athletes to help them achieve their performance goals and to prevent and rehabilitate injury.
louie sims
BSc (Hons) MSc
Sports Injury and Performance Consultant
Louie has a masters degree in sports injury and performance, numerous post graduate certifications and 10 years clinical and professional sports experience.
He has experience working with world class athletes in the fields of sports rehabilitation, sports science and strength and conditioning.
Taking a multidisciplinary approach with elite level sports sciences he has created a training system that balances nutrition, recovery, performance and psychology to achieve maximal impact.
Techniques utilised include IASTM, Joint and Manipulation, Dry needling, Electro-acupuncture, Trigger point therapy, Y-Strap decompressions, Massage, Strength & Conditioning and Rehabilitation.
Current Qualifications
MSc Strength and Conditioning (D*)
BSc (Hons) – Sports Conditioning, Rehabilitation and Massage (1st)
Extended Diploma in Sport and Exercise Science (D*)
Level 5 - Spinal Manipulation and Assessment
Level 5- Advanced Dry needling
Level 5 - Dry Needling
Level 4 – Sports massage and soft tissue practices
Level 4 - Electrotherapy and Ultrasound
Level 3 – Sports Massage and Soft tissue Practices
EDDIE CLEMENTS
Sports Massage Therapist | Personal Trainer | Holistic Recovery
Eddie is a skilled and intuitive therapist with a passion for helping people move, feel, and live better — whether they’re competitive athletes, busy parents, or simply looking to relieve pain and improve quality of life. His approach blends hands-on therapy with genuine care, tailored to each individual’s needs, lifestyle, and goals.
Eddie has worked with a wide range of clients — from children and teens to adults of all ages — combining strong technical knowledge with a natural ability to find the root cause of discomfort or dysfunction in the body. Whether you’re recovering from an injury, dealing with day-to-day tension, or working toward personal fitness goals, Eddie creates a safe and effective path forward through treatment, movement, and education.
Drawing from multiple techniques including deep tissue massage, myofascial cupping, IASTM (instrument-assisted soft tissue mobilisation) & trigger point therapy, Eddie offers sessions that support both physical and emotional wellbeing. He believes in a whole-person approach — where recovery is not just about the body, but also the mind.
Since joining PSI, Eddie has trained closely under Louie Sims, further refining his skills and learning advanced manual therapy principles. His sessions are not just about quick fixes — they’re about lasting results and long-term change.
In addition to his general practice, Eddie is the founder of NextGen — a recovery and movement service for young athletes aged 13-18. Through this work, he’s helping to create a new standard of support for youth in sport — built on education, prevention, and smarter recovery.
Current Qualifications
Level 3 Diploma in Sports Massage Therapy
Currently completing Level 4 Sports Massage
Level 3 Personal Trainer (7+ years coaching experience)
IASTM Practitioner (Instrument-Assisted Soft Tissue Mobilisation)
Myofascial Cupping
Reiki Master